See what your data is worth

Sakuya journal · Aug 13, 2026 · 1 min read

Synthetic data vs. real company data

Why invented examples cannot fully replace the real thing.

Synthetic data is generated by software rather than collected from real activity. Labs use it, but it has limits.

The limits

Synthetic records tend to be too tidy. They miss the surprises, exceptions and judgment calls that fill real operating records.

Why real data still wins

Real records capture how people actually behave under real constraints, with real outcomes. That is hard to invent.

Where they meet

Labs often combine both. Real records anchor the training in reality.

Our average deal size is between $250K and $1M. Find out what your records are worth in a few quick questions.

See what your data is worth